intriguing Italian design that doesn't make the book hands-free, but rather supports a book while you lie in some awkward position. Awkward positions are the best for reading, so this seems to be filling a need.
Not really related, but that Italian bookstand reminds me of seeing bookstraps for sale at Feltrinelli's** in Rome ages and ages ago. Yeah, like actual bookstraps that you could use to be a cute book-toting old-fashioned schoolchild. I was always tempted to buy one and give it a try. Books may be old technology but their accessories are still pretty fun.
* OTHER THAN YOU, ALICE
** I never realized until just now that the first syllable there is "Felt-" rather than "Fett-".